Creating an automotive legend/cult is itself a rare event in
history. But when it comes to upgrading an established automotive icon to the
next level, it becomes an even tougher (and even a risky) task.
Posted below is the story of the evolution of such a cult
motorcycle brand "Pulsar" in it's latest next gen avatar, the Pulsar
200NS.
“Well begun is half done” goes the popular saying. Even for
automobiles/motorcycles the saying holds true in the form of “styling”. Get the
styling correct and selling becomes superfluous. But the real challenge comes
when one needs to upgrade a brand which becomes very popular. The manufacturer
faces the dilema whether to go for an evolution (and risk playing it too safe)
or for a revolution (and risk messing with the original design).
The in house design team of Bajaj seems to have taken a leap
of faith and the result is all there for us to see. The Pulsar 200NS has turned
out so well that it will look equally at home when parked either at a street in
Pune or Paris..!!
The following sketches shows the design inspirations,
iterations and attention to details which the designers at Bajaj Auto which
went behind creating this next generation Pulsar. It’s evident that the
designers used the lines of the original (2007-2009) Pulsar 200 as the design
inspiration.
From the fashion conscious “youth culture” to the stance of
a “raging bull”, the designers took inspirations from various sources.
Signature “Pulsar” design cues like the twin pilot lamps, twin strip LED tail
light, the side and tail panels, the way the seat flows into the tank have been
carefully retained in the current upgrade.
Have the designers done justice to the next generation
Pulsar 200NS?
I definitely think so. Also the sketches probably give us a
glimpse of more good things that we can expect from future Pulsars. But above
all the sketches and the final product (Pulsar 200NS) shows how much an Indian
manufacturer has moved ahead towards becoming world class.
Pulsar 200NS: Development Sketches
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